Nigerian Bottling Company Claims Top Award in International Edition (English)

The Nigerian Bottling Company Limited, which holds authorization from the Coca-Cola Company as their bottling partner in Nigeria, received recognition for being named the winner of the Best Sustainability Initiative of the Year at the 2024 iteration of The Industry Awards.

The acknowledgment was for their newly established Packaging Collection Hub in Apapa, Lagos. This project showcases NBC’s dedication to environmental sustainability and ethical business operations, as mentioned in an official statement from the company.

Recently hosted in Lagos, the ceremony was organized by Industry Newspaper. This yearly event honors outstanding achievements in branding and marketing, highlighting entities and people who significantly impact the region’s swiftly evolving consumer goods and marketing sector.

This year's theme, 'Navigating Shifting Customer Tastes in Turbulent Times'

The 'FMCG Space' emphasized the significance of innovation and flexibility when addressing economic difficulties and changing customer needs.

On behalf of NBC, Oluwasoromidayo George, who serves as the Corporate Affairs and Sustainability Director, accepted the award and conveyed profound gratitude to the organizers. He highlighted that this acknowledgment acts as "a strong incentive for us to further our efforts in fostering environmental accountability."

She emphasized NBC’s dedication to innovation fueled by sustainability, pointing out that the Packaging Collection Hub aims to increase recycling levels, encourage eco-friendly packaging methods, and lessen ecological harm.

"We view each bottle and aluminum can not merely as trash but as a valuable resource capable of being reborn into something new. This belief drives us to collaborate closely with our partners and suppliers to simplify recycling processes, decrease packaging waste, and foster a healthier ecosystem. By taking these steps, we're generating employment opportunities, strengthening local communities, and contributing to equitable economic expansion throughout Nigeria," she emphasized.

She additionally highlighted that the accolade reflects the firm's commitment to "recycle or reuse 100 percent of our packaging by the year 2030."

NBC’s Packaging Collection Hub serves as an exemplar of cooperative efforts, ecological stewardship, and enduring social change.

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